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Group Brand / 集團品牌
品牌創(chuàng)始人
鄭安政先生為安正時尚集團創(chuàng)始人之一，身兼社會活動家、慈善家、企業(yè)家；安正集團秉承挖掘與復興幾千年華夏文明的歷史使命，始終如一地致力于中國奢侈品牌的新興，更致力于將中國文化藝術(shù)恒古魅力與現(xiàn)代文明融會貫通。安正是安正時尚集團最新推出的高端男裝品牌，致力于滿足都市高端男士的時尚商務需求。自品牌創(chuàng)立以來，豐富的中國古代元素運用是產(chǎn)品的亮點之一，設計團隊用他們的大膽與創(chuàng)新，將中國底蘊與西方藝術(shù)質(zhì)感完美結(jié)合運用到安正男裝的設計中。
Mr. Zheng Anzheng, one of the starters of Anzheng Fashion Group, is a social activist, philanthropist, and entrepreneur. Inheriting the historical mission of exploring and revitalizing the thousand-year-long civilization of China, Anzheng Group has been consistently engaged in the innovation of luxury brand in China as well as combining the eternal charm of Chinese culture and arts with modern cultures. Anzheng, a high-end men's wear brand newly launched by Anzheng Fashion Group, is dedicated to meeting the fashion and commercial demand of high-end urban men. Ever since its establishment, the adoption of abundant elements in ancient China is the dominating feature. Our design team, with their boldness and innovation, skillfully combine the profound Chinese culture with the artistic quality in the west in the design of Anzheng men's wear.
Brand Concept / 品牌理念
文化理念
強調(diào)一種風格，不是回歸某一年代，而是對文化更加深邃的領悟。傳遞這樣一種自信，找到一個適合的場合，都肩負著文化的最終回歸。品牌高瞻遠矚，早就洞悉了未來時尚全球化的方向，品牌標示更是以古老的印章繆篆向全世界宣布安正是屬于世界的
Stress of a certain style refers to a more profound understanding about its culture instead of returning to a certain era. Conveying confidence and finding a suitable location both shoulder the responsibility of cultural return. Looking far ahead, Anzheng has long ago discovered the globalization of world fashion. Its brand logo, with its seal made in Mou style script, also announces to the whole world that Anzheng belongs to the world.
設計理念
品牌不僅執(zhí)著于東方哲學的美學思想且深刻理解西方文化藝術(shù)的內(nèi)涵，將東方文明的氣韻與西方藝術(shù)手法自然融進產(chǎn)品創(chuàng)作中，倡導"融匯中西、貫通古今"的設計理念
Persevering in studying the aesthetic ideology of oriental philosophy and understanding western culture and art, this brand naturally incorporates oriental civilization and western arts into its product design and insists on the design concept of "integrating western and eastern cultures and combining ancient and modern elements".